We have been retailing since 2009. DiGuardo specialises in independent fashion sourced from the United States, UK, London, France, Italy and Sicily to name few. Offering unique fashion from everyday wear to luxury styles with a modern edge, DiGuardo boutique has become one of London signature stores for independent designers. DiGuardo offers brands not found on the high street.

The DiGuardo ethos focuses on feminine, affordable womenswear, unique and thoroughly contemporary yet classic in style using quality fabrics. Designers include, Really Wild Clothing, SULA UK, Kelly Love, Laviandbelle London, butter-fly bijoux & restyling by Annalisa Cutore Sicily, Muta – Design Italy, Blank London, home, Nathalie Vleewschouwer, FromStXavier, Front Row Society, Pazuki London, Hjalte jewellery, Me Encanta jewellery, Palava England, Marita, Jenny Collicot and special mini embroidery collection from Clover Peake.

Message from Letizia Di Guardo: I have hand picked some of the most beautiful, elegant and unique items from some of my favourite designers. They are all items which will appeal to the DiGuardo woman, confident, decisive, modern and timeless, progressive and infinitely wearable.  I believe in the identity and character of each designer and I think women can dress stylishly and classy in all situations and at all different times of the day.

We also offer private appointments, pop up fashion shows, crafting classes and style consultations.