DiGuardo specialises in independent fashion sourced from the United States, UK , Spain, France, Sweden and Sicily to name few. Most pieces are handmade and totally unique using natural material – silk, georgette, garbadine, taffeta, organza, crepe, velvet, satin and wool, cashmere, cotton and lace.
The Di Guardo’s woman’s style? Think Daisy Lowe or Zooey Deschanel meets Audrey Hepburn with a touch of Gossip Girl thrown in. Classic and elegant designs – but all with a modern, edgy twist.
The DiGuardo ethos focuses on feminine, affordable womenswear, unique and thoroughly contemporary yet classic in style using quality fabrics.
Most of the items are unique in the UK to DiGuardo. Some featured designers allowing us as the only stockist in London outside Browns and Liberty. Designers include, Juliju Spain, Linen Lawn UK, Lorick New York (designer of Gossip Girl), Vivetta Italy (as featured in Italian Elle 2009) Renaissance Life Sweden, Cecilia Hammarborg London, Sula UK, Shaita Los Angeles , Lika Italy, Morena Russo Italy, Butter- Fly jewellery by Annalisa Cutore Sicily, Blank London, Charlotte Taylor London, Hetty Rose UK, Nette accessories, Kaori London, Nathalie Vleeschouwer, Andrew Majtenyi Canada, Magdalena Belgium, Laviandbelle London and Mrs Pomeranz Moscow.
Message from Letizia Di Guardo: I have hand picked some of the most beautiful, elegant and unique items from some of my favourite designers. They are all items which will appeal to the DiGuardo woman, confident, decisive, modern and timeless, progressive and infinitely wearable. I believe in the identity and character of each designer and I think women can dress stylishly and classy in all situations and at all different times of the day.
DiGuardo is also running a series of fashion and craft workshops, including knitting courses, making the DiGuardo boutique a central hive of activity in the Notting Hill area.




